
Who Needs a Broadcaster anyway? The rise of the Social Influencer
Sponsored by Belfast Media Festival
Location: Downstairs Theatre
Time: Thursday 17th November, 5pm
With viewing figures that are the envy of broadcasters, today’s social media stars are by-passing traditional routes to the industry. We hear from a panel of content creators on self-made fame and how social media has become the dominant screen content for younger audiences. With insights into how they’ve built their following, from the joys of going viral to the fear of getting cancelled, our panel will share candid moments from their careers so far.
Chaired by Vinny Hurrell
Vinny Hurrell
Producer/Presenter, BBC
Chaired by Vinny Hurrell BBC
Vinny Hurrell has worked as a radio and TV producer and presenter in Northern Ireland for over 13 years. His career has seen him work across multiple genres including news and current affairs, entertainment, lifestyle, chat shows, property programming and true crime.

Lynn Hunter
Founder, The Collaborations Agency
Lynn Hunter is the Founder of The Collaborations Agency- one of Ireland's leading talent management agencies and Hunter Communications their sister PR agency. The Collaborations Agency represents a diverse selection of leading content creators across comedy, fashion, music, beauty, sport, entertainment and cooking and strategically matchmakes them with brands as well as working across digital, live events, books, podcasts, print media and television in Ireland and beyond.

Michael Fry
Creator/Comedian/Actor
Michael is a comedian, actor and content creator from Navan. He is best known for his satirical sketches and musical renditions of viral videos on Twitter and Instagram which have led to appearances on podcasts, radio and television in both Ireland and the U.K.

Nathan Anthony
Content Creator/Author
Nathan Anthony is a Northern Irish home cook, who arrived on the food scene with a lockdown Instagram food blog in 2020.
By day he heads up a Project Management function for a global organisation and in the evening loves to cook.
Nathan lives in Belfast and is passionate about quick and healthy home cooked meals using the Airfryrer and Slowcooker, he has two books on the topics coming out in 2022.

India Sasha
Comedy Creator/Producer
India Sasha
India is a disability rights advocate and viral comedy superstar.
Rising to fame through her series of hilarious short-form comedy videos, which have gained huge traction thanks to their normalisation of disabilities in the social space, India has recently crossed over to the mainstream thanks to appearances on BBC, ITV and RTE.
